When it comes to the numerous legal problems that you can focus on in your office, it will be up to you to decide how much you should delve into the matter and provide information that makes it partially or fully understandable/executable.
In some areas of law, technology already enables access to law without the need for a lawyer, such as Social Security and the Special Court. In these cases, it is essential to emphasize your experience so that your target audience can understand how beneficial and safe it will be to choose you to provide legal advice.
Indeed, one of the most critical points in the content is to enable your target audience to understand the essential points about the legal problem, highlighting the negative impacts and possible benefits depending on the matter. This “initial connection” through your approach will be crucial to arouse the customer’s “appetite” to take the next step or keep the matter on “stand by.”
A technique that works very well with Grow Law Firm for example in producing content, in general, is Storytelling. The writer creates a scenario that exemplifies the user’s problem through a fictional story. Here the lawyer can use a case of the firm just changing the name of the clients without mentioning the values of the case.
The good old “beginning, middle, and end” structure should be preserved when producing the content. However, some good practices can be applied to make the content more attractive to the target audience:
When starting, list the benefits or negative consequences of the subject; using words that refer to “emotion” can help arouse curiosity. Look at this article for word tips that help make your content more impactful.
When identifying the benefits, turn them into titles interspersed in the content so that the headlines catch the user’s attention and make it more inviting to read.
Avoid using the so-called “Legalese.” By legal habit, we suggest that, when finalizing the content, you carry out a review, replacing words that may eventually make it difficult to understand the matter; the “simpler” (depending on your target audience), the better your connection will be.
Avoid very long paragraphs, and prioritize texts related to journalistic material, making it more fluid and lighter to read. Tip: Search Google for texts with a similar approach and compare size, structure, approach, and fluidity in reading.
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